Selling your home easier,
quicker and for less money.
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Welcome to Flambard Williams SmartSell™ – the smart way to sell your property. Our team believe in traditional customer service, with a modern twist. We are proud to provide our clients with a premium service, without the premium rates, vastly becoming the smart choice for selling property.

The residential sales market has changed dramatically over the last 2 years, so what really is the smart choice? Unlike traditional estate agents, we won’t charge you extortionate fees for selling your home, our packages start at just £834 inc VAT.

On average, local estate agents will charge 1.5% of the purchase price to sell your property. For example, let’s take a property worth £400,000 – that’s an extortionate £6,000. Our SmartSell™ team believe in one simple price from the start, so all we ask is, what will you buy with the money you save? A new kitchen, a holiday or even a family car?

Our SmartSell™ team understand that selling your home can sometimes be a stressful and daunting process when you are faced with big commissions. If you’re looking to sell your home easier, quicker and in a more cost-effective manner, we can help. Sell your property the simple way and join many other happy Smart Sellers today.
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Our packages

£834 inc.VAT
  • Upfront fee
  • Professional photography
  • Floorplans
  • For Sale boards
  • Listings on Rightmove, Zoopla & more
  • Offer negotiations
  • Personal support to completion

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£1194 inc.VAT
  • Payable on exchange
  • Professional photography
  • Floorplans
  • For Sale boards
  • Listings on Rightmove, Zoopla & more
  • Offer negotiations
  • Personal support to completion

Contact us

£2394 inc.VAT
  • Payable on exchange
  • Professional photography
  • 3D floorplans
  • For Sale boards
  • Listings on Rightmove, Zoopla & more
  • Personal broker will conduct viewings
  • Placement in our monthly magazine
  • Offer negotiations
  • Personal support to completion

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We’ll get your home seen on the top property portals

98% of buyers look for their next home in:

Our customer first approach

From the moment you decide to sell your home, you have a decision to make. Do you pay 1.5% of your property price, or a flat fee that will save you thousands. Our prices are based around our three SmartSell™ packages; Bronze, Silver and Gold.

Our added value

We often get asked; “do we get the same service as you would with a high street agent.” The answer is no, you actually get a better one!

Firstly, we take professional pictures and market your property through the traditional routes using online property portals and local magazines and press, but more importantly, we also have our own loyal base of investors who are always on the lookout for property opportunities. If your property makes sense from a buy-to-let perspective, this is another route we have to sell your property.

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What makes us different?

We are local to Chelmsford with experts who have lived in the city all of their lives, so you can expect their local knowledge to be second to none. Whether you are looking to sell your property for £60,000 or £6,000,000, we will provide the exact same high-quality service. With options for payment upfront or on exchange, we have something to cater for everyone. Most importantly, we can save you money!

Our SmartSell™ process is simple and fuss-free, with our knowledgeable and friendly team covering all aspects of the sale, you have one less thing to worry about.

1 Free valuation

Once you have decided to sell, a member of our SmartSell™ team will visit your property to carry out a free valuation to provide you the market value of your property.

2 Post valuation

If you choose to market your property with us, we will come to your home and give it the photoshoot that it deserves. After this, we will design your floor plan, along with a detailed description, uploading this to all of the major property portals, so you can rest assured knowing your home will be sold in no time.

3 During the sale

Once your property is on the market, you can count on our SmartSell™ team to handle any questions and enquiries that may arise. What’s more, we will take care of any viewing requests and conduct them when necessary, responding to any offers made and negotiating the best possible price for your home. We will also keep you up to date with buyer feedback and listing traffic, so you can always keep a track on how we are performing.

4 Once your property has sold

Once we have found you a buyer, our SmartSell™ team will be there to guide you through the process and liaise between you and your chosen solicitor, ensuring the sale runs as smoothly as possible. Now all you need to think about is what you will buy with the money you have saved!

Frequently Asked Questions

Do I have to pay upfront?+

No, we have ‘no sale, no fee’ options, however there is an upfront package to choose, if that
suits your plans.

Are the pictures included in the price?+

Yes, we will give you the photoshoot your property deserves at no extra cost.

Do you have a physical office?+

Yes, our Head Office and Sales Centre is based in Lower Anchor St, Chelmsford.

What does a traditional agent do differently to Flambard Williams?+

Absolutely nothing, but Flambard Williams will save you money.

Do you offer a sales progression service?+

Yes, this is all part of the service our designated SmartSell™ provides.

Can you recommend any solicitors?+

Yes, ask one of our SmartSell™ team for the recommendation that suits your situation best.

Do you attend/conduct the viewings?+

Yes, we have this option available in our packages.

Where do you list the properties you sell?+

We have many ways to reach our market, from online portals, such as; Zoopla, Prime
Location and Rightmove and also via our market-leading website. In addition, we market to
our own database of property investor clients, and through; social media, lifestyle magazines
and property press.

How can you charge less than other local agents?+

Because of the established property companies within our group, our leverage in this market
allows us to charge a lot less!

What areas do you cover?+

Whilst we specialise in Chelmsford and surrounding areas, we have experience in selling
properties all over the UK, so just get in contact if you want to enquire about other areas.

Latest news and publications

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Our customers

A very impressive company

I can’t really praise the service I’ve received highly enough. Personal, professional and very efficient. Charleigh has been with me the whole way and I can’t thank her enough. I would recommend this company to anyone!

Mr J Wild
Martyn Taylor and the team at Flambard Williams

Martyn Taylor provided consistently professional service, patience, and professionalism as we negotiated the purchase of an investment property from abroad. His knowledge and expertise are exemplary and I commend him, his colleagues, and the company for their courtesy.

Dr J Jacobs
They focus on long term relationships

Care about customers and focus on long term relationships. Charleigh has been a very good agent; always there and the reply has been very prompt.

Mr C Hwa

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